Decline in Lorillard’ Sales
After purchasing blu Cigs "BluCigs.com" in 2012, it seemed like Lorillard will become a major Big Tobacco player in the e-cigarette industry. Numbers, however, show different pattern – it turns out that Lorillard’s blue Cig sales actually fell down by almost 40% in the third quarter of last year.
Experts explain this with the inferiority of the cig-like devices, offered by the Big Tobacco companies. Vapers have already realized that the only goog thing about the blue Cigs is… well, practically, their look. The eGo-style devices and mods are far more superior to the weak cigarette-sized vaping devices by Lorillard.
It’s not just the pathetic battery life that makes the blu Cigs the less preferred choice, when it comes to vaping. In addition, they have sub-par flavors and generally a poorer performance. Many vapers will start with the blue but it won’t take them long to realize the superiority of the eGo devices.
The drop in sales might also be due to the fact that Altria and Reynold’s American introduced their direct competition of the blu – MarkTen and Vuce, respectively. However, even though blu Cigs reported a decline in sales, Lorillard still totaled $38 million from them last year, and their overall taking increased by almost 8.5%. This increase actually comes mainly from cigarette sales, and the blu brand is the only one with sales decline, so the core issue is likely its design.
It is expected that Reynolds American will take over Lorillard (and their debt) in the first half of 2015, paying around $27.4 billion for the company. This could hardly be a smart move, as the problem with the Big Tobacco companies lies far deeper. Cig-a-likes are generally good products for a very limited amount of time. However, people that are serious about making a switch attempt, will quickly ditch them for a superior device with better performance.